To make your website or blog search engine friendly; it is necessary to make it truly search engine optimised. The optimisation process includes on-page, off-page and site level optimisation factor. Google uses more than 200 factors to rank a website in search engine. In this blog post, I am going to explain 10 site level optimisation factor to rank first in Google SERP.
10 Site Level Optimisation Factor to Rank First
1. Write Valuable Content
A valuable content can be described as
- Provides useful information.
- In a language which is easy to understand.
- Delivers the users need.
All users came to your blog post by reading your blog post topic or heading. So it is your duty to provide exact and valuable content according to the topic to engage your users.
2. Site Update
When does new content added to the site is a Google ranking factor. That is why, it is necessary to update site or add content or regular interval. It is better to update your site or blog 2-3 times in a week rather than updating 4-5 times in a week and no update in the following week. Google search crawlers love websites that update on the regular interval.
3. Presence of Sitemap
A sitemap helps a site or blog in following way.
- Easier navigation.
- Better visibility by the search engine.
- Inform search engines immediately about any change.
A sitemap helps Google search crawlers to easily index your web page. By adding your sitemap in Google webmaster tool, you can make it crawlable and indexable by Google bot.
4. Server Location
Google take server location as a ranking factor for Geo-Specific searches, but it plays a small role. In many, cases server location is irrelevant. According to Google FAQ; “if you are using ccTLD or webmaster tool, then there is no need to worry about server location. Google suggest that your website should be host in such a ways that will give fast access to users’. Oftenly fast access is possible by choosing the hosting near your users.
5. Site Uptime
Repeated downtime for a website due to maintenance or error is not good for indexing in Google search engine. Continue downtime may degrade your ranking or may become the cause of deindexing of your website.
6. SSL Certificate
Adding an SSL 2048 bit key certificate on your blog or site will give you a boost in search ranking. Google gave preferences to sites with SSL certificate, especially for the e-commerce site. Google wants to encourage all website owner to go with SSL certificate for safe web experience.
7. Breadcrumb Navigation
Breadcrumb navigation is a user-friendly style of a website architecture. It helps users as well as search engines to find where they are on a site. Google auto generate the breadcrumb navigation for most of the sites. If you site is not one of them, then Google provide a tutorial on how site owners can structures pages in a way that allow Google to generate breadcrumb for them in SERP.
8. Mobile Optimised Site
In the present time, Google is giving importance to mobile usability and penalising the websites generating errors for mobile users.
Why this is so?
Presently a large number of people using mobile devices for internet browsing. There are number of websites which are still not designed for mobile users. Thus to give users a well-optimised experience on all devices, Google rank websites which are optimised for mobile.
9. Contact us Page
According to Google quality document, the site with appropriate amount of contact information gest rank boost in Google search SERP. If your contact us info match with whois info them it will boost your rank in search engine.
10. Domain Trust
It is one of the biggest factors in on-site optimisation. It is measured by links to your site from high trusted sites. To get quality traffic, it is necessary to build quality organic backlink and for this, it is recommended to write valuable, quality and unique content for visitors
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