Every year, a large number of Internet users are switching from desktop to handheld devices. The Mobile market is growing rapidly every day; that is why it is necessary for site owners to optimize their mobile site by right mobile SEO best practices. In past, Google stated that there will be increased weightage to be given to the website that are mobile optimized. Recently Bing state that mobile optimization will be a ranking factor in search results.

What is Mobile Optimization?

Mobile optimization is the process of improving your website for mobile devices. We can say a site is mobile optimized when,

  1. It presents content well on mobile devices irrespective of screen size.
  2. It is easy to navigate.
  3. It is readable on all mobile devices.
  4. It is easily understood by search engines like Google and Bing.

Why Mobile Optimization is Necessary?

Mobile optimization is going to be a major ranking factor in 2016. When you make your website mobile friendly, it increases the user engagement on mobile devices. It will help you to rank better in search results on mobile devices.

Mobile Optimization Best Practices

These practices will help you to make your website mobile optimized.

  1. Increase page load speed by optimizing images, minify code and reduce redirects.
  2. Never use pop-ups.
  3. Don’t use the flash content, instead, use HTML 5 for special effect.
  4. Use of responsive design for all types of screen size.

Read Also:

How to Check Mobile Friendliness for a Website?

Recently Google and Bing launched their mobile friendliness testing tool. This tool will help you to know whether your website is mobile friendly or not.

Google Mobile Friendliness Testing Tool

Bing Mobile Friendliness Testing Tool

Conclusion

Mobile devices are changing the world. Today, almost everyone is using smartphones for communication as well as for information search. According to a survey smartphone users surpass the desktop user, that is why it is necessary to make your website mobile friendly to get more customers.

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