“In present day scenario, web search query are more important than keywords. Search Engine taking user behaviour as ranking factor and web search query is a part of user behaviour.”
“Web Search query” and “keywords”, both term sounds similar in web search. But if we keep SEO in mind, the meaning of these two terms are a little bit different as well as related with each other. There was a time when the keyword was the most important part of content writing but in present day scenario importance of search query is more. In this blog post, I am going to explain Keywords, query, their difference and why queries are more important than keywords.
What is Keyword?
A keyword is a word which is used by marketers or bloggers to target paid search or organic search. Keywords used by marketers and search professional to make the strategy for their content or product. Web content revolves around these keywords. If I would like to write content and make the strategy to win PPC bid for Nike Shoes then Nike Shoes will be my keyword.
Meaning of Web Search Query
Web Search Query is the exact search term which is used by users. A user doesn’t know and doesn’t care about keywords. He opens a search engine and starts typing a search term to get information. This search term is known as the search query. A marketers or SEO professional don’t know what search term a user will use. For example, I am a user and want to buy Nike Shoes then I may use the following query according to my requirement.
Best Nike Shoes Showrooms
Buy Nike Shoes Online
Nike Shoes Distributor in London
Nike Shoes for Women
Size 10 Nike Shoes.
As you can see all above are search query and these may change according to user requirement.
What is the Difference between Web Search Query and Keyword?
As I mentioned above both terms have almost same meaning except one and which is a major difference.
Web Search Query – These are used by users.
Keywords – These are used by SEO professional and marketers.
Here I would like to mention one thing which is most important in SEO. A user doesn’t know which keyword targeted by companies or marketers and marketers don’t know what exact web search query user will use.
In other words, we can say that a user will get their required information through the search query. It is easy for them. But it is difficult for SEO professional and marketers to bring the user to their site with keywords.
How can we use this Information?
All of us know that search algorithms are changing every day. And most popular search engine like Google and Bing are taking user behaviour as the ranking factor. Search query used by the user also comes under user behaviour. That is why it is necessary to think with a user vision.
There was a time when a keyword was the base of the SEO. The importance of Keyword is still high, but if we convert keywords in the query and use them for content writing then definitely we can drive a huge traffic to our website or blog. There is a need to think what a real user want and write content accordingly.
Important Points from Blog Post
- Web Search Query is exact search term used by the user.
- Keywords used by marketers.
- Search query comes under user behaviour which is a ranking factor.
- To drive a huge traffic, there is a need to think what a real user want.
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